Editorial Planning
Content at scale, delivered with consistency.
Consistency is the superpower of content marketing. The brands that dominate their niche are publishing regularly, systematically, and strategically. But managing an editorial operation is genuinely hard — juggling writers, editors, approvals, SEO briefs, and publication schedules. We take over the entire editorial operation so your content engine runs smoothly, every month, without the chaos.
Everything you get
Content Calendar Management
Full editorial calendar management — topics, briefs, deadlines, approvals, and publication schedule maintained and delivered.
Topic Ideation
Monthly topic ideation sessions combining keyword research, trending topics, and audience insights to fill your calendar.
Brief Production
Detailed content briefs for every piece — keyword targets, audience, outline, examples, and word count — ready for writing.
Editorial Workflow
Structured workflow from brief → first draft → edit → SEO review → approval → publication — removing bottlenecks.
Writer Management
Manage your existing content team or supply vetted writers from our network — all briefed, managed, and quality-controlled.
Publication Management
Upload, format, optimise, and publish content on your CMS — including featured images, meta data, and internal links.
Our process
Workflow Setup
Design your editorial workflow, set up project management tools, and establish approval processes and communication channels.
Monthly Planning
Monthly planning session to agree topics, priorities, and calendar for the coming month.
Production Management
Manage writers, editors, and the approval chain — delivering content on time, every time.
Reporting
Monthly editorial report — content published, SEO performance, and recommendations for the next period.
Common questions
Ready to get started?
Let's discuss how Editorial Planning can accelerate your growth. Free consultation, no obligation.